Product Release - First Half of 2026
6 min
The last six months, in short: we made getting started self-serve, added guided activation so you always know your next step, connected AWSsome to HubSpot (including a card inside your CRM), and made deal registration and Marketplace listings faster to manage.
Highlights
- Self-serve onboarding — set up your AWS Partner + Marketplace seller account end-to-end, in-app.
- Pathfinder — a guided "next step" experience from signup to your first published listing.
- HubSpot integration (Beta · invitation only) — sync deals both ways, plus an AWSsome card inside HubSpot for your sales team.
- Deal Registration, faster — CSV bulk upload and better deal tracking.
- Concurrent Agreements — support for multiple active Marketplace agreements per customer (manual setup — contact us to enable).
- Lifecycle emails — timely nudges and milestones so nothing stalls.
Onboarding & Getting Started
- End-to-end self-serve onboarding. Add company details, connect your AWS account, complete business + identity verification, confirm your email, and register as a Marketplace seller — all guided, in-app.
- Smarter verification. Grouped verification steps, clear error messages, and actionable next steps when AWS needs something from you (including pending-action states).
- Country-aware validation. Business Registration ID, VAT/TRN, and jurisdiction now validate to your country's format.
- Already an AWS seller? We detect existing APN and Marketplace seller accounts and adapt the flow.
- AI-assisted setup. Your solution/listing form now pre-fills from AI so you start with a draft, not a blank page.
Pathfinder — guided activation
- Always know your next step. A progress card, a header widget, and a step-by-step drawer walk you from setup to activated to published to adopted.
- Less clutter. We removed the old pop-ups and screen blockers in favour of the Pathfinder experience.
Deal Registration
- Bulk-upload deals via CSV — a new 3-step upload flow lets you register up to 25 deals at once.
- Better tracking — new AWS Deal Stage column, aligned search, and Closed-Lost reasons shown on both lists and deal detail.
- Co-sell email — one-click copy button for your co-sell outreach.
- Clear empty states so a new account knows what to do first.
HubSpot Integration
- Connect HubSpot in Settings and sync deals both ways, with source badges in your approval queue.
- Redesigned approval queue — review synced deals in one place, each shown as a % of deal value.
- Automatic status write-back — APN/AWS status flows back to your HubSpot deals.
- AI on approval — auto-generated "Better Together" story, plus industry and country enrichment from the customer's website.
- AWSsome card inside HubSpot (for your sales team) — full AWS deal context on the record, send a Private Offer, and view full quote/offer history without leaving HubSpot. Works even for reps without an AWSsome login.
Product Listings
- 1-month contract duration now available on public offers.
- Marketplace rules & limits shown inline on the pricing dimensions page, so you get pricing right the first time.
- Automated visibility changes and a smoother publication flow.
Concurrent Agreements
- Multiple active Marketplace agreements per customer — entitlements, usage metering, orders view, and renewal/replacement linkage all handle concurrent agreements now. Setup is manual today — contact us to switch it on for your account.
Notifications
- Lifecycle emails — a nudge when you stall, acknowledgement when you submit your first deal, a celebration at 10 deals, and a weekly reminder if deals are waiting in your approval queue.
Also fixed
- Dozens of stability and data-accuracy fixes across Deal Registration, Orders, Listings, and HubSpot sync.