Product Release - First Half of 2026

the last six months, in short we made getting started self serve, added guided activation so you always know your next step, connected awssome to hubspot (including a card inside your crm), and made deal registration and marketplace listings faster to manage highlights self serve onboarding — set up your aws partner + marketplace seller account end to end, in app pathfinder — a guided "next step" experience from signup to your first published listing hubspot integration (beta · invitation only) — sync deals both ways, plus an awssome card inside hubspot for your sales team deal registration, faster — csv bulk upload and better deal tracking concurrent agreements — support for multiple active marketplace agreements per customer (manual setup — contact us to enable) lifecycle emails — timely nudges and milestones so nothing stalls onboarding & getting started end to end self serve onboarding add company details, connect your aws account, complete business + identity verification, confirm your email, and register as a marketplace seller — all guided, in app smarter verification grouped verification steps, clear error messages, and actionable next steps when aws needs something from you (including pending action states) country aware validation business registration id, vat/trn, and jurisdiction now validate to your country's format already an aws seller? we detect existing apn and marketplace seller accounts and adapt the flow ai assisted setup your solution/listing form now pre fills from ai so you start with a draft, not a blank page pathfinder — guided activation always know your next step a progress card, a header widget, and a step by step drawer walk you from setup to activated to published to adopted less clutter we removed the old pop ups and screen blockers in favour of the pathfinder experience deal registration bulk upload deals via csv — a new 3 step upload flow lets you register up to 25 deals at once better tracking — new aws deal stage column, aligned search, and closed lost reasons shown on both lists and deal detail co sell email — one click copy button for your co sell outreach clear empty states so a new account knows what to do first hubspot integration beta · invitation only rolling out to select accounts request access mailto\ support\@awssome io to join the beta connect hubspot in settings and sync deals both ways, with source badges in your approval queue redesigned approval queue — review synced deals in one place, each shown as a % of deal value automatic status write back — apn/aws status flows back to your hubspot deals ai on approval — auto generated "better together" story, plus industry and country enrichment from the customer's website awssome card inside hubspot (for your sales team) — full aws deal context on the record, send a private offer, and view full quote/offer history without leaving hubspot works even for reps without an awssome login product listings 1 month contract duration now available on public offers marketplace rules & limits shown inline on the pricing dimensions page, so you get pricing right the first time automated visibility changes and a smoother publication flow concurrent agreements multiple active marketplace agreements per customer — entitlements, usage metering, orders view, and renewal/replacement linkage all handle concurrent agreements now setup is manual today — contact us mailto\ support\@awssome io to switch it on for your account notifications lifecycle emails — a nudge when you stall, acknowledgement when you submit your first deal, a celebration at 10 deals, and a weekly reminder if deals are waiting in your approval queue also fixed dozens of stability and data accuracy fixes across deal registration, orders, listings, and hubspot sync