---
title: Product Release - First Half of 2026
slug: product-release-first-half-of-2026
createdAt: 2026-07-16T10:36:36.283Z
---

The last six months, in short: we made getting started self-serve, added guided
activation so you always know your next step, connected AWSsome to HubSpot
(including a card inside your CRM), and made deal registration and Marketplace
listings faster to manage.

## Highlights

- **Self-serve onboarding** — set up your AWS Partner + Marketplace seller account end-to-end, in-app.
- **Pathfinder** — a guided "next step" experience from signup to your first published listing.
- **HubSpot integration** *(Beta · invitation only)* — sync deals both ways, plus an AWSsome card inside HubSpot for your sales team.
- **Deal Registration, faster** — CSV bulk upload and better deal tracking.
- **Concurrent Agreements** — support for multiple active Marketplace agreements per customer (manual setup — contact us to enable).
- **Lifecycle emails** — timely nudges and milestones so nothing stalls.

***

## Onboarding & Getting Started

- **End-to-end self-serve onboarding.** Add company details, connect your AWS account, complete business + identity verification, confirm your email, and register as a Marketplace seller — all guided, in-app.
- **Smarter verification.** Grouped verification steps, clear error messages, and actionable next steps when AWS needs something from you (including pending-action states).
- **Country-aware validation.** Business Registration ID, VAT/TRN, and jurisdiction now validate to your country's format.
- **Already an AWS seller?** We detect existing APN and Marketplace seller accounts and adapt the flow.
- **AI-assisted setup.** Your solution/listing form now pre-fills from AI so you start with a draft, not a blank page.

## Pathfinder — guided activation

- **Always know your next step.** A progress card, a header widget, and a step-by-step drawer walk you from setup to activated to published to adopted.
- **Less clutter.** We removed the old pop-ups and screen blockers in favour of the Pathfinder experience.

## Deal Registration

- **Bulk-upload deals via CSV** — a new 3-step upload flow lets you register up to 25 deals at once.
- **Better tracking** — new AWS Deal Stage column, aligned search, and Closed-Lost reasons shown on both lists and deal detail.
- **Co-sell email** — one-click copy button for your co-sell outreach.
- **Clear empty states** so a new account knows what to do first.

## HubSpot Integration

:::BlockQuote
**Beta · invitation only.** Rolling out to select accounts. **[Request access](mailto\:support@awssome.io)** to join the beta.
:::

- **Connect HubSpot in Settings** and sync deals both ways, with source badges in your approval queue.
- **Redesigned approval queue** — review synced deals in one place, each shown as a % of deal value.
- **Automatic status write-back** — APN/AWS status flows back to your HubSpot deals.
- **AI on approval** — auto-generated "Better Together" story, plus industry and country enrichment from the customer's website.
- **AWSsome card inside HubSpot (for your sales team)** — full AWS deal context on the record, send a Private Offer, and view full quote/offer history without leaving HubSpot. Works even for reps without an AWSsome login.

## Product Listings

- **1-month contract duration** now available on public offers.
- **Marketplace rules & limits shown inline** on the pricing dimensions page, so you get pricing right the first time.
- **Automated visibility changes** and a smoother publication flow.

## Concurrent Agreements

- **Multiple active Marketplace agreements per customer** — entitlements, usage metering, orders view, and renewal/replacement linkage all handle concurrent agreements now. *Setup is manual today — [contact us](mailto\:support@awssome.io) to switch it on for your account.*

## Notifications

- **Lifecycle emails** — a nudge when you stall, acknowledgement when you submit your first deal, a celebration at 10 deals, and a weekly reminder if deals are waiting in your approval queue.

## Also fixed

- Dozens of stability and data-accuracy fixes across Deal Registration, Orders, Listings, and HubSpot sync.